In a world where nearly 20 percent of people check a social media network before they get out of bed, it is easy to see that the effects these online giants have had on the way we live is tremendous, and the development certainly has not stopped with the individual; social media has forever changed the way we do business today.
The most popular social networking opportunity is FaceBook. Most businesses now have the option for their potential clients to view them on this network, and it has proven to produce a variety of positive results. Aside from the fact that it offers a free location for customers to access information, FaceBook helps increase search engine optimization. The Social Search option is a new feature that gives businesses the opportunity to index business related content to provide a higher level of search engine recognition.
Any business who is not currently using FaceBook to promote their business is missing out on a free method of advertising that could substantially increase their recognition in the community. A Fan Page can be created in seconds, and this allow the business instant access to the option for other members to share photos, information and comments. The average FaceBook user has around 130 friends, so it is easy to see how quickly FaceBook can begin to branch out to others who would have otherwise never heard of the business being promoted.
Another very popular and effective method of social media that is being utilized by businesses is through the use of email, and a great way to do this is by offering a free email newsletter. These should be chocked full of pertinent information regarding the products and services offered in an informative style. The articles in these newsletters are designed to first grab the potential customer’s attention and then direct them to the various outlets to buy in a subtle manner.
Many have tried and failed to launch an effective social media campaign, and this is often because they have not taken the time to become properly educated on the subject. While it is very simple to create a fan page, newsletter or other form of marketing, there is more legwork to be done to increase productivity. It is beneficial to attend seminars to find out how to make social media work. There are also websites that offer free information as well as books that can provide further positive insight.